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Questions and answers

20 questions about the Sprint.

Short answers, in four parts. If your question is missing, ask it in a Clarity Call.

The Sprint

What is ClarityPOD?
A 10-business-day Brand & Positioning Sprint for businesses that are hard to explain. Together, we strengthen your positioning, brand story and homepage copy. ClarityPOD is delivered by OKTOPODS.
Who is it for?
Businesses that are hard to explain. The Sprint is offered to business clients, entrepreneurs, public institutions and professional organisations, not to consumers.
What happens in the 10 days?
Three steps. We investigate your business, market, competitors and audience. We develop distinct positioning directions and evaluate their thesis, risks and strategic implications. After a midway review, we turn the chosen direction into working brand assets.
How much time do you need from us?
Roughly 3–4 hours: focused sessions at the start, followed by a review checkpoint midway through.
Who needs to be involved on our side?
One main decision-maker for the project, and the people who need to approve the work, available at the agreed milestones.
What do you need from us to start?
Access to the relevant materials: your existing website, product demos, customer insights, sales materials, analytics and brand assets.

What you get

What do we receive at the end?
Four outputs: 3–5 positioning directions ranked by risk, a brand narrative your team can use, a homepage wireframe with complete copy, and your brand translated for AI.
What is a positioning direction?
A distinct option based on your business, market, competitors and audience. We compare the strategic argument, risks and implications of each direction, and you choose one.
What is the brand narrative?
Your promise, the tension your customers face and how your brand resolves it. A shared story for your website, pitch deck and sales conversations.
What does the homepage work include?
The chosen positioning becomes a homepage wireframe and complete homepage copy, ready for your designer or developer.
What does “translated for AI” mean?
We audit how AI describes your brand and prepare a structured reference and publishing plan. It includes an AI description baseline, schema markup, llms.txt and a citation strategy. It is documentation and publishing guidance; it does not include a working AI system or guarantee AI answers.
Does the Sprint include a new identity or website?
You receive positioning, messaging, a homepage wireframe and complete homepage copy. Identity design, website visual design and development are separate engagements.

Working together

Who owns the results?
After full payment you receive the usage rights in the final approved deliverables for your own business: non-exclusive, worldwide and perpetual, unless the proposal states otherwise.
Is our information kept confidential?
Yes. Each side keeps the other’s confidential information confidential and uses it only for the agreed project.
Do you use AI tools in the work?
We may use AI tools to support research, analysis and drafting. We review the work before delivery. Tell us in writing before the project begins if certain materials may not be processed through third-party AI tools.
Do you guarantee results?
No. We provide professional strategic and creative work. We do not guarantee specific commercial results such as traffic, conversion rates or revenue.
What comes after the Sprint?
The Sprint gives you positioning and messaging to build on. OKTOPODS can take the next steps with you, each scoped separately: identity, website, or campaigns and content.

Booking and terms

How do we start?
Book a Clarity Call. It takes 30 minutes, by video. Tell us what your business does and where your message breaks down. We’ll discuss whether the Sprint is the right next step.
What does it cost?
The fee is stated in a written proposal, together with the scope, schedule and deliverables. Nothing is agreed until you accept that proposal.
Can we move or cancel the dates?
You can ask to reschedule; we cannot guarantee equivalent dates. Unless the proposal says otherwise, a cancellation more than 14 calendar days before the start may be refunded, minus work already performed and non-refundable costs. A later cancellation of a fixed-scope sprint deposit is not refundable.

Still a question?

Ask it in a Clarity Call.

Book a Clarity Call

A Clarity Call takes 30 minutes, by video.

Or email us directly: curious@oktopods.de